What’s the difference between a social media manager, email marketing specialist, copywriter and SEO strategist? At many of today’s organizations — nothing! All of the specialized content duties fall under one role, stretching the modern content marketer in several directions.
In the annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 report, 46% of respondents say one individual or group is responsible for producing all types of content within their organizations, including thought leadership, SEO content, and brochures.
We understand the burden this places on content marketers. In fact, we’ve been there. From small marketing departments to one-person content teams, our careers have allowed us to perfect the skill of multitasking, but also taught us it doesn’t have to be that way.
Outsource Content Creation for Better Peace of Mind
When you burn the candle at both ends, the work suffers. Not only does quality slip, but with so many competing priorities, content professionals lack time to produce the work they were hired to do.
There’s strength to be found in knowing when to ask for help. In the same content marketing report, 47% of respondents said they expect their B2B organizations to hire content producers in 2023. If you’re in that boat, might we suggest Red Pen’s content writing services? When you work with our boutique agency, you benefit from:
Selected client roster: We’re not one of those giant content agencies or mass-production content farms, and that’s by design. We take on a limited number of clients so we can dive deep into their style guides, missions and goals. We consider ourselves as an extension of the team.
More affordable content: We price our services based on a flat hourly rate, and since we operate with very little overhead, hiring Red Pen to write your content proves much more affordable for businesses and nonprofits of all sizes.
Work to write home about: We’ve never really marketed our services, which is a point of pride for us. Our company has remained solvent through word-of-mouth referrals. We stand on our reputation and don’t let clients down.
Veteran journalists: As trained and seasoned reporters, we dig deep to understand our subject matter, and aren’t afraid to ask questions. Rather than guessing, we ensure we know your content goals in order to do it right the first time.
Red Pen Specialties
Red Pen offers content services in the following areas:
Blog writing and management
Copy editing
Website copywriting
SEO management
Email and marketing newsletters
Check out samples of our work.
Ready to see how hiring help can propel your business forward? We look forward to working together to achieve your content marketing goals in 2023. Contact us today for a free quote.