Founded in 2017, Red Pen is a boutique content agency staffed by veteran journalists with superior writing and editing expertise.
From simple blogs and case studies to more complicated ebooks and website landing pages, Red Pen does it all!
About Red Pen
Our Team
The best and brightest
Diana Lamirand
Owner & Operator
Red Pen owner and operator Diana Lamirand is a seasoned, award-winning journalist who knows the value of the written word. Throughout her nearly 40-year career, she’s covered the gamut with newswriting, investigative reporting, feature writing, business, education and government beat coverage, consumer news, magazine writing, online publishing, and branding through social media.
For the past 12 years, Diana has focused her writing efforts on creating high-quality content marketing for a diverse group of clients, ranging from general contractors and home services companies to educational nonprofits, technology companies, healthcare services, and many others.
Following best SEO practices for all content and working with writers, editors, freelancers, bloggers, industry experts and service companies, Diana knows how to create branded content in any form. She’s written or edited just about everything, from fully revamped websites and annual newsletters to monthly blog series and short tips.
Diana is a Ball State University graduate with a newspaper journalism degree, and her work as a writer and editor won a 2014 Gold Content Marketing Award, a 2004 Hoosier State Press Association Finalist Story of the Year, a 2004 Hoosier State Press Association Blue Ribbon Newspaper, and multiple awards from the Society of Professional Journalists.
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Mike LaFollette
Content Director
Mike LaFollette serves as Red Pen’s Content Director, and brings more than 10 years of content marketing and journalism experience producing in-depth feature stories, SEO-based blogs, case studies, white papers, landing pages, press releases, and all sorts of marketing collateral.
Over his career, Mike worked for several tech companies and start-ups, including Webex Events, OurHealth (now Marathon Health), Cha-Cha, and Angie’s List, where Mike served as a senior editor for Angie’s List Magazine and oversaw a team of nine writers. Mike was a key part of the original SEO team that grew organic traffic to content from 100,000 unique visits to 25 million in just five years.
Mike is a graduate of Indiana University’s Ernie Pyle School of Journalism, and also earned a B.S. in secondary education. In 2017, Mike became a Certified Master Gardener through Purdue’s Extension program. Mike leads tours of the No. 1 ranked All-American Selections Demonstration Garden at the Indiana State Fairgrounds each summer, where he volunteers and teaches the community about the joys of gardening.
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Stephanie Figy
Senior Account Manager
Red Pen Senior Account Manager Stephanie Figy brings a decade of experience in content marketing, copyediting, and SEO strategies with documented success in increasing online presence and brand awareness.
Over her career, she’s worked in newsrooms, in-house marketing teams, and most recently as the content manager at an online media company, where she coordinated directly with clients on sponsored content deliverables.
Stephanie graduated from the University of Indianapolis with a dual emphasis degree in Journalism and Public Relations. In her work as a writer, she garnered awards from the Society of Professional Journalists, Indiana Collegiate Press Association, and the Zweig Group.
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Let’s Get Started
Stay focused on your business.
We’ll get the word out for you.
Contact Red Pen today to get customized solutions.