Roadmap or Roadblock? A Strategy for Content Marketing

Planning the right strategy for content marketing provides a detailed roadmap to follow, and removes the roadblocks that typically pop up. It’s written down, it’s documented, and it must be done.

How to Find Good Freelance Writers to Craft Your Content

Some business owners partner with a freelance writer or blogger to fulfill their content writing needs. Before you hire any freelancer, there are some things you need to know.

Trust in Content Marketing

Every good business needs to establish trust with its customers to keep them coming back for more. Take the time to research your topic, write well, and always fact-check your work so you won't be accused of spreading fake news.

Effective Storytelling for Business Blogs

A down-on-her-luck heroine plays on your emotions, and takes you on a journey to find a possible solution for her problem. A successful content marketing plan also tells a compelling story.