This year's Cinderella NCAA team plays good team basketball with grit, hard work and a determination to succeed. The same traits for success might apply when developing content marketing to tell your company’s story.

Creating content copy for small businesses, nonprofits and other organizations takes time, commitment and strategy. Try outsourcing content to reliable freelancers to get results.

Planning the right strategy for content marketing provides a detailed roadmap to follow, and removes the roadblocks that typically pop up. It’s written down, it’s documented, and it must be done.

A well-defined content strategy will result in customers finding you, liking you and returning for more. Consider why your company needs content, who you want to target and how to best execute your content marketing plan.