This year's Cinderella NCAA team plays good team basketball with grit, hard work and a determination to succeed. The same traits for success might apply when developing content marketing to tell your company’s story.
Creating content copy for small businesses, nonprofits and other organizations takes time, commitment and strategy. Try outsourcing content to reliable freelancers to get results.
Planning the right strategy for content marketing provides a detailed roadmap to follow, and removes the roadblocks that typically pop up. It’s written down, it’s documented, and it must be done.
Some business owners partner with a freelance writer or blogger to fulfill their content writing needs. Before you hire any freelancer, there are some things you need to know.
Blogging is a stellar way to introduce your company to potential clients and keep your current customers coming back for more. It's also a great way to get your business noticed on search engine results and social media.
At Red Pen, we’re constantly exploring and trying new “tricks of the trade” to help our clients boost online traffic to their websites. Here are three content marketing tools we love to get the best results.
Maintaining a strong online presence is more important than ever for a small business. We’ve put together some content marketing tips to help businesses like yours gain traction.
A well-defined content strategy will result in customers finding you, liking you and returning for more. Consider why your company needs content, who you want to target and how to best execute your content marketing plan.
A down-on-her-luck heroine plays on your emotions, and takes you on a journey to find a possible solution for her problem. A successful content marketing plan also tells a compelling story.
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