Be Authentic to Build Your Brand

Red Pen just celebrated its first year in business. As new entrepreneurs, we've learned so much about how to build a brand and really connect with with your target audience.

Roadmap or Roadblock? A Strategy for Content Marketing

Planning the right strategy for content marketing provides a detailed roadmap to follow, and removes the roadblocks that typically pop up. It’s written down, it’s documented, and it must be done.

How to Find Good Freelance Writers to Craft Your Content

Some business owners partner with a freelance writer or blogger to fulfill their content writing needs. Before you hire any freelancer, there are some things you need to know.

Trust in Content Marketing

Every good business needs to establish trust with its customers to keep them coming back for more. Take the time to research your topic, write well, and always fact-check your work so you won't be accused of spreading fake news.

5 Ways Blogs Help Your Business Grow

Blogging is a stellar way to introduce your company to potential clients and keep your current customers coming back for more. It's also a great way to get your business noticed on search engine results and social media.

3 Online Tools for Content Marketing

At Red Pen, we’re constantly exploring and trying new “tricks of the trade” to help our clients boost online traffic to their websites. Here are three content marketing tools we love to get the best results.

Why Content Marketing Strategy Matters

A well-defined content strategy will result in customers finding you, liking you and returning for more. Consider why your company needs content, who you want to target and how to best execute your content marketing plan.

Effective Storytelling for Business Blogs

A down-on-her-luck heroine plays on your emotions, and takes you on a journey to find a possible solution for her problem. A successful content marketing plan also tells a compelling story.