This year's Cinderella NCAA team plays good team basketball with grit, hard work and a determination to succeed. The same traits for success might apply when developing content marketing to tell your company’s story.
Every good business needs to establish trust with its customers to keep them coming back for more. Take the time to research your topic, write well, and always fact-check your work so you won't be accused of spreading fake news.
Blogging is a stellar way to introduce your company to potential clients and keep your current customers coming back for more. It's also a great way to get your business noticed on search engine results and social media.
At Red Pen, we’re constantly exploring and trying new “tricks of the trade” to help our clients boost online traffic to their websites. Here are three content marketing tools we love to get the best results.
A well-defined content strategy will result in customers finding you, liking you and returning for more. Consider why your company needs content, who you want to target and how to best execute your content marketing plan.