Pick the Perfect Business Partnerships to Prosper

A good business partnership gives your company the opportunity to grow, but the wrong partner can risk your brand reputation and ruin client relationships. Pick partners wisely with these tips.

Be Authentic to Build Your Brand

Red Pen just celebrated its first year in business. As new entrepreneurs, we've learned so much about how to build a brand and really connect with with your target audience.

Effective Storytelling for Business Blogs

A down-on-her-luck heroine plays on your emotions, and takes you on a journey to find a possible solution for her problem. A successful content marketing plan also tells a compelling story.

How to Plan a Business Content Marketing Calendar

Create consistent, relevant content that helps your current customers and attracts potential clients. Sounds like an easy content marketing goal, right? Executing it is the tricky part.